As a retail and visual strategy leader, I partner with brands to translate creative vision into measurable commercial growth across in-store and digital touchpoints. In my role as Director of Presentation and Visual Merchandising, I led data informed initiatives that increased sales performance by 25%, strengthened brand visibility, and deepened customer engagement.

I develop and execute omnichannel merchandising strategies grounded in consumer insight, trend forecasting, and performance analytics. By optimizing product storytelling, placement, and seasonal launches, I helped brands create cohesive experiences that drive traffic, conversion, and loyalty contributing to a 10% increase in store traffic and sustained revenue growth.

Working cross functionally with marketing, operations, vendors, and leadership teams, I ensured seamless execution of brand moments, product launches, and retail activations. My partnership driven approach supports inventory optimization, forecasting accuracy, and operational efficiency, enabling scalable growth in fast-paced retail environments.

Previously, as a Fashion Retail Manager, I collaborated with internal teams and external partners to refine product assortments, align merchandising strategies with customer demand, and elevate brand positioning. Through consumer behavior analysis and vendor collaboration, I supported product innovation and revenue optimization across highly competitive retail categories.

Across all engagements, my focus remains the same:
aligning brand storytelling with performance strategy to deliver results that matter—visibility, engagement, and revenue.