PORTFOLIO
PORTFOLIO
I’m April, a visual merchandiser and creative visionary with a deep-rooted passion for street style fashion, based between New York and other global fashion capitals. I have dedicated over two decades to shaping and influencing the fashion industry.
Throughout my journey, I’ve excelled in creating captivating visuals, critiquing trends, consulting for top brands, styling iconic looks, forecasting future fashions, and directing high-impact projects.
Fashion is my canvas, and I am committed to leaving a legacy that inspires and empowers others.
April Eubanks
Visual Merchandiser & Creative Director
THE CRAZE FEELING OF ONE’S SELF EXPRESSION
A visual love for the art of FASHION…
As a Director of Presentation and Visual Merchandising in retail, I successfully lead innovative initiatives that drove significant increases in sales and customer engagement. My strategic approach to visual merchandising elevated brand visibility, consistently exceeding sales targets by 25%. I excelle in developing data-driven merchandising strategies aligned with current fashion trends, optimizing product placement to attract and engage customers effectively.
My leadership in overseeing cross-functional teams ensured flawless execution of seasonal floor sets, enhancing the overall shopping experience and contributing to a 10% increase in store traffic. I also played a key role in inventory management, implementing best practices that improved operational efficiency and inventory accuracy. My ability to analyze market trends and consumer behavior allowed me to develop impactful merchandising campaigns, strengthening brand presence and market positioning.
In my role as a Fashion Retail Manager, I orchestrated comprehensive product merchandising strategies, fostering collaboration across departments to achieve business goals. I led the analysis of consumer insights, which guided the optimization of product assortments and enhanced customer satisfaction. My strong vendor relationships enabled successful product innovation, further positioning the brand as a leader in the market. My experience in planning, forecasting, and revenue optimization has consistently driven profitability and sustained growth.
Latest Project
i WORE-IT because …
Fashion street videographer,
capturing the love of the fit.
Client List
TARGET
Charlotte Russe
MACY’S
EXPRESS
GYMBOREE
Fashion Retail Industry
Visual Merchandiser, Retail Management, two decades
GREEN METRIC BUILDER, DATA ANALYTIC, SALE STRATEGIC PLANNER,
i WORE-IT because…
Creative Direction, Digital media,
Fashion Show Directer,
Fashion Stylist,
Short Hair Don’t Care
Fashion Week Brooklyn